As expected, a lot of sellers are frustrated that they aren’t able to write a personalised response.įor example, one Amazon seller received a 3 star review, deemed ‘critical’ under the new Amazon review feature. There was one notification on Seller Central last month, lost amongst the wealth of other updates posted. Whilst it’s an intriguing update and a powerful tool, it did go a little under the radar. There’s even a notification at the top of the template selection reminding brands of that before they respond. The templates have been chosen in order to limit a seller’s ability to try and coerce customers into changing their reviews, keeping in line with their review policy. If the customer likes your response they may choose to change or update their review of their own accord. The idea behind the new feature is to improve customer service. Why can’t I just write a personalised response? A Vine review is identified with the green stripe Customer review from the Amazon Vine Program.An automated email is then sent to the customer. Amazon does not modify or edit Vine reviews, as long as they comply with our posting guidelines. The vendor cannot influence, modify, or edit the reviews. Vine reviews are the independent opinions of the Vine Voices. Amazon provides Vine members with free products that have been submitted to the program by participating vendors.
Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers.
“Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Here is what Amazon says about the Vine program: Amazon VineĪmazon Vine is a program exclusive to those brands enrolled in the Brand Registry Program. Amazon reaches out on your behalf to those who purchase your product and gives them a small incentive.īecause Amazon controls the outreach and selects the customers, there is no concern about manipulation.
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