Now, your planner could be a spreadsheet or a Google Doc or a shared calendar. It’s simply not possible to do that without some kind of social media planner. That means knowing what you’re going to post, giving yourself enough time to create valuable, targeted information, and doing that over and over again.
When it comes to your business profiles, that’s not an option.īusinesses that want to take advantage of the benefits social media can bring must have a plan and they must have a consistent approach. I post whatever I feel like posting, when I have the urge or opportunity. And I’ll be honest, when it comes to my personal social media profiles, I don’t have much of a plan or schedule or strategic approach.
If you’ve never used a social media planner, you’re about level up your social media marketing.
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